HJB Communications is Henry Bakker - senior communication counsel to European B2B leadership teams navigating transformation. Active experience across Shell , Aramco and Lyreco Group - three of Europe's most complex B2B and energy environments.

The work is focused on one question: whether your leaders are equipped to own the narrative during change, or whether they are simply delegating it. Most organisations are doing the latter. The cost is measured in confusion, lost trust, and transformation programmes that don't land..

This work is not for everyone.

HJB Communications does not work with organisations looking for a communications team to produce content, manage channels, or deliver a communications plan on behalf of leadership.

The work requires senior leaders who are willing to take personal ownership of the narrative - to be coached, challenged, and held to account for how they communicate during transformation. If that is not the kind of engagement your organisation is ready for, there are excellent agencies and consultancies that can help.

If it is - that conversation is worth having.

Henry also publishes The Change Communicator - a monthly LinkedINnewsletter on leadership communication and transformation, read by communications and HR leaders across Europe.

Subscribe → to his profile here